Hi everyone, I'm SAYU, the owner!
We opened in November 2023!
I wanted to create a shop where I could introduce all sorts of cute items, from apparel and adorable overseas goods to pet products and cosmetics. That's why I opened this online department store.
In my 20s, I gained experience working as a shop assistant in Harajuku, created original products for my own apparel brand, and, loving all things from overseas, I used to live a life of going to America for three months, coming back, and then going again for another three months to source products.
Five years ago, I gave up on that dream for a while, feeling like I couldn't travel abroad or pursue what I loved. But I re-evaluated and decided I wanted to face myself and live a life doing what I love, which led me to launch this shop.
I have many thoughts and feelings about this venture! I plan to share more on the blog in the future!
The concept is an online "department store."
In other words, it's a store like a department store, offering carefully selected, top-notch products.
Aside from our original brand "Lilium," most products will likely be from overseas.
I'm also interested in environmental protection and animal welfare, so I want to incorporate those considerations into our activities.
I'm also hoping to hold pop-up events occasionally.
I'll do my best!!
Thank you all for your support!!